Sundar Pichai said the new AI features will enhance the search engine’s ability to answer queries.
Tech giant Google is planning to add artificial intelligence (AI) features to its search engine. Open AI’s chatbot faces intense competition from ChatGPT Meanwhile, Google is expected to add AI features to its search engine.
In an interview with the Wall Street Journal, Google’s Chief Executive Officer (CEO) Sundar Pichai said that the new AI features will enhance the search engine’s ability to answer questions. He rejected the idea that chatbots are a threat to Google’s search business. The search business accounts for more than half of revenue at its parent Alphabet. Search ads are the biggest earner for the company, bringing in $162 billion in revenue last year.
A pioneer in developing the Large Language Model (LLM), Google has yet to develop the technology to influence search patterns. Sundar Pichai said that people will be able to ask questions and engage with this larger language model. Rival Microsoft has used this technology behind the ChatGPT system in its Bing search engine.
This is one of the toughest risks for Google under the leadership of Sundar Pichai as it faces pressure from investors to cut costs. In January, Google cut 12,000 jobs, its biggest ever. Sundar Pichai said that Google is yet to achieve its goal of being 20 percent more productive.
According to a latest report, Google is also testing new AI features in Gmail. On the other hand, Microsoft is offering AI in some of its other business software tools. The Mountain View-based technology behemoth is wary of the technology as researchers have raised concerns about the accuracy of AI-powered chatbots. Sundar Pichai said that AI needs to adapt its usage resources to continue its work while managing costs.
According to a WSJ report, Google is aiming to win a broader business. Last month it opened access to its largest AI system, the Pathways Language Model, to developers on its cloud-computing service.
