Instagram Reels : Mark Zuckerberg, co-founder, executive chairman and CEO of AI-Powered
Meta Platforms, has said that since Meta launched Reels, a TikTok-rival short-video app, AI recommendations have increased time spent by users on Instagram by more than 24 percent. has happened
Mark Zuckerberg has specifically credited artificial intelligence for enhancing user content recommendations. According to him, the company’s AI research is “bringing great results to our applications and business.”
More than 3 billion individuals are now using at least one of our apps every day, he claimed in a Facebook post announcing Meta’s quarterly results.
How does AI Instagram Reels work?
AI plays an important role in Instagram Reels in many ways.
1. The feature uses AI to suggest music tracks that match the video content.
2. It uses AI to suggest effects and filters that match the theme of the video.
3. AI uses AI to analyze the user’s behavior and prepare the content of Reels according to the user’s interests.
For example , when a user watches a reel, Instagram’s AI analyzes the content of the video, and engages with the user to suggest more reels in which the user is interested. recommendations and ensure that users see relevant and engaging content for them.
Referring to the financial benefits of using artificial intelligence, he said, “Our AI work is also improving monetization. Monetization efficiency of Instagram Reels increased by 30% and Facebook Reels by over 40% quarter-on-quarter. Shopping campaign increased daily revenue by 7x. In the last six months.”
“Our work to build business communication as the next pillar of our business is also progressing. I shared last quarter that click-to-message ads hit a $10 billion revenue run rate. Since then, the number of businesses using our other business messaging service—paid messaging—on WhatsApp has grown 40% quarter-over-quarter.”
The owner of Facebook and Instagram has also launched an aggressive cost-cutting drive, with plans to eliminate 21,000 jobs and flatten its middle-management structure, working toward CEO Mark Zuckerberg’s goal of turning 2023 into the “year of efficiency.”
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