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As many Australian families work to tighten household spending, supermarket giant Coles has decided to bring back its super-size products.
In a move to rival bulk-buying goliath Costco, Coles is bringing back its Big Pack Value Sale from 2019, offering savings on 40 select products in bulk sizes.
By buying in bulk, Coles customers can save up to 77 per cent on selected products.
The products offered in bulk range from pantry staples to sweet treats and are only available until stocks last.
The move comes after the Australian Bureau of Statistics Household Impacts of COVID-19 Survey found one-fifth of Australians aged 18 years and over reported their household income worsened in the last 12 months from February.
The Coles super-sized products were introduced following the relaunch of its Down Down price reductions – since January Coles has permanently reduced prices on more than 250 products.
Chief Executive Commercial and Express Greg Davis said: “A lot of Australian families are looking to get better value from their weekly budget, and with people still eating more meals at home we want to deliver great prices on the quality food our customers want to eat for breakfast, lunch and dinner.
“Since the start of the year we’ve lowered more than 250 prices – and we’re not finished yet, which is why we say prices are ‘Down and Counting’.
“Over the past 10 years customers have come to recognise Down Down and the Big Red Hand as indicators of trusted value at Coles, and our rollout of further Down Down prices lets them know that we are more committed than ever to lowering the cost of their weekly shop.”
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